Hey, I keep hearing about ShiFi… how does it actually work?
60 months for everyone!? What if someone has a 780… or a 600?
Same 60‑month term either way. No guessing games for your closers. For example, at $10 k, clients are looking at $295/mo or at $15 k, $442/mo.
It’s either approved or declined—nothing in between.
That’s slick. What’s the approval rate?
We’re seeing roughly 70% approvals, but the caveat here is that some of our merchants have 95% approval while others have 46%. Ultimately, it comes down to the borrowers that businesses attract based on many factors like marketing, service, etc.
How fast do my clients get approved?
In 2 minutes, you'll know if approved or declined.
Alright hit me with the fine print.
Ticket size: $3k – $25k
Client APR: 24.9 % (no pre‑pay penalty)
Down payment: 5 %
Merchant payout: tired payouts up to 80 % (every Friday)
1 month liability/recourse.
Got it. Can you break down the tiers?
Tier 1 720+ 80 % payout | 0 % down
Tier 2 660‑719 65 % payout | 5 % down
Tier 3 600‑659 55 % payout | 5 % down
Tier 4 575‑599 45 % payout | 5 % down
Curious, but why isn’t it 100 % up front?
Fair question! For one, ShiFi and the bank still owns the risk for 59 of the 60 months.
Second, because unsecured loans are the Wild West. The national default rate on unsecured personal loans for Q4 ’24: 3.75 %. But for high‑ticket coaching…10 – 17 %.
On top of that, banks charge interest on capital based on the risk of the sector. Traditionally, lending from banks is 8% interest for secured niches but for something as risky as coaching…we are charged high teens to low twenties.
ShiFi must pay back the lender’s high interest, absorb above average defaults, and still wire merchants cash weekly. Now as our balance sheet performs over the next 12-18 months, we can buy down that cost to get capital…which means we can your payout % rises.
Gotcha! But why such high discounts?
Good question. So in high‑risk lending there are only two ways to de‑risk:
1. Ask the borrower for a bigger down payment.
2. Send the merchant a smaller payout % up front.
We chose #2 (small 5 % down, higher approval) so your closers never have to say, “Can you drop $3 k right now?”
So what happens to the remaining amount if I only get 65% on tier 2?
Well, no one’s “keeping” the other 35 % in a Tier 2 - 65% payout.
100 % of the loan still lives on the borrower’s balance; our banks just don’t deploy it all up front
Think about it like this, a risky borrower means a higher chance of default. So if they default on month 15, we lose 65 cents on the dollar instead of 80.
That’s how we de‑risk without making clients drop huge down payments.
Ahh that makes sense. I am pretty sure your current merchants have a way to make it work. Would you know what they do?
Not only do we know what they do, we are the ones who trained them haha
ShiFi is a team of professionals whose background was scaling high-ticket coaching businesses from 6-7 figures by using financing solutions at point-of-sale.
Here’s the playbook. Merchants pre-frame the monthly amount from the outset (no difference than car companies or Apple pitching monthly amount on ads)
Sales rep offers two solutions: Finance: $12 k @ $352/mo → you pocket $9.6K or Pay‑in‑full: $9,800 on card → you net $9.7 k after fees.
Since you have done it, what does that look like on a large scale?
Let’s say 100 clients wanting to get started this month.
15% can pay in full $10K (Good job, you cleared 150k).
Well, what about the other 85% who cannot do split pay or pay in full but can afford monthly…
If out of the 85 clients, 75% got approved for financing, it means 63 more people can start.
63 people saying yes at $12k for $352 a month, with a blended average of 70% payout means you are collecting $8.4k per client.
That means you just added $529K+ in revenue that month to your business!!!!
Sheesh. That’s awesome! Also, you mentioned 1 month liability/recourse…what does that look like?
If I sign up with your service today, my first monthly payment is 30 days out. If I miss that payment, ShiFi alerts you instantly— and you have 30 days to cure it.
If it’s not fixed? We net it from the next Friday payout.
Months 2‑60 = ShiFi + bank’s risk, not yours.
Is this sustainable? Other lenders blew up in the past… why won’t you?
Two key reasons. One, every business owner with ShiFi has a personal guarantee, which is required by our banking partners in the event that business decides to shutdown.
Pretty much the business has to fulfill on what was promised to the client who took out a loan (i.e. you said 6 months of coaching and it’s only month 2…fulfill the remaining 4). If a business can’t ShiFi steps in and keeps the lights on. A lot cheaper than millions in loans defaulting. Or a business can choose to give back the monies on loans not fully serviced.
Look…we’re building a long‑term ecosystem, not a pump‑and‑dump brokerage. So we have to put guardrails in place to protect the quality merchants we have using financing.
Got it! That makes sense. What’s the other reason?
Every loan is handled by a finance rep at ShiFi. You submit application. We call in 30 seconds. Approval status is within 2 mins, and our team walks your client through the rest of the process in 5 mins or less. These are U.S. based reps who have handled thousands of finance calls and objections.
Why do you require a finance rep for the financing?
Our banks do. They audit these calls for compliance, and it ensures quality control. ShiFi can control what is said on its finance calls, but we cannot individually control what each closer for every different merchant says on the calls.
Our banks do. They audit these calls for compliance, and it ensures quality control. ShiFi can control what is said on its finance calls, but we cannot individually control what each closer for every different merchant says on the calls.
What are hours are y’all open and how soon do I get paid out?
We are open Mon to Fri 9am EST to 12 am EST and on Sat we are open 9am to 6pm EST. Closed on Sundays like Chick-Fila.
Everything processed Mon to Sat is paid out the following Friday.
What kind of merchants qualify to use your financing?
Our baseline is simple: U.S. entity, 2 + years in business, $100k+ monthly revenue ($50K+ for our payment processing), and a solid fulfillment record (low refunds/chargebacks).
That tells the bank you won’t disappear after your clients borrow.
Love it. What’s next?
👊 Let’s get your financing app in and we will review it and be in touch with you shortly. Once approved, we’ll go over next steps.
Ready to turn “I can’t afford it” into “Let’s do it”?
Absolutely. Let’s roll. 🚀